Golden Week: A goldmine for afternoon tea sales


← Return to all blogs

Our top five tips for boosting your afternoon tea sales during the Chinese Golden Week holiday.

A Goldmine

Golden Week is a semi-annual Chinese public holiday celebrated every year in January/ February and October. Millions of Chinese people take this opportunity to travel abroad, the UK being one of the most popular destinations for luxury travel. According to VisitBritain from January to March 2018 there were 68,000 visits from China, with a total spend of £96 million. Alibaba Alipay reported that the UK accounted for 15% of the total Chinese spend in the EMEA during October Golden Week 2018. With an exchange rate favouring the Chinese traveller, Britain will likely be a top spot for HNW travellers this quarter, making the 6th-10th of February an important opportunity for the UK HORECA industry. So, are you harnessing the opportunity fully?

Afternoon tea, considered a quintessentially British experience is on the must- do for many Chinese tourists. But with such competition in the market, how do you make yourself a go-to destination for afternoon tea during Golden Week?

  1. Promote your afternoon tea on Chinese social media platforms. Social Media is a key marketing tool in China, but if you are only using western platforms you may not be harnessing its full potential. China’s most popular platform is WeChat with 1.08 billion monthly users reported in Q3 of 2018. Using WeChat to promote your afternoon tea could result in increased visitors during Golden Week and attracting Chinese social media influencers could be a big boost to your brand.
  2. Promote your afternoon tea experience to Chinese luxury travel advisers and concierge services.  According to View from ITML 58% of Chinese HNW travellers used a travel adviser in 2016. Luxury travel is a competitive industry and operators need to offer the best most unique experiences to their customers. So if your afternoon tea is something special, these are the people you need to be telling about it. Top Chinese luxury travel adviser services include 8 Continents Travel, CITS, Quintessentially Lifestyle and Deluxe Mice Tour.
  3. Consider offering special Golden Week deals. We all love to get good value for money, but unlike the British, the Chinese have a deeply ingrained bargaining culture. So offering a little something extra to make the experience special could set your afternoon tea apart.
  4. Make things easy. The language barrier can be frustrating for guests who don’t speak a lot of English. So if you don’t have one already, consider translating your afternoon tea menu into Mandarin. If you have Mandarin speaking staff make sure they are available to your guests during GW. Bicester Village (the UK’s 2nd most popular destination for Chinese tourists) now accepts Alibaba Alipay, which is the worlds’ largest online and mobile payment platform widely used in China, meaning Chinese visitors could shop easily with their Alipay mobile wallet app (similar to Apple Pay). If Chinese tourists are a key customer for you, this may be something you want to consider.
  5. Go the extra mile. Tea is an integral part of Chinese culture, with China being the world’s largest producer of the beverage. Surprise your guests by offering a popular Chinese tea during GW. 

Our top 5 Chinese teas

  1. Canton Big Red Robe (Chinese name: Da Hong Pao 大紅袍)
  2. Canton Cooked Puerh (Chinese name: Shú Pu-erh 熟茶)
  3. Canton Dragon Well (Chinese name: Long Jing 龙井 )
  4. Canton Silver Needle (Chinese name: Yin Zhen 银针)
  5. Canton Limited Edition No. 1 Yunnan Pure Gold (Chinese name: Dian Hong 红)

 

If you would like us to help improve your tea offering for Chinese guests contact us here.

 

Image credit: The Wolseley 

 

Sources:

VisitBritain

Fashionnetwork

View by ITML


Recent journals

Boost Your Tea Revenue


How to Make Your Tea Service More Sustainable


Hey Restaurants: Give Tea a Chance


How To Create An Award Winning Tea Service


Next Generation Water Boilers


The Three T's


Top Teas for Tea Cocktails


Recipe: Wild Vietnamese Old Fashioned


Canton Wild Vietnamese Cinnamon In Pictures


Why You Should Offer Retail Tea in Your Cafe


New Canton Retail Cubes


Canton's Plastic-Free Pyramid Teabags


Recipe: 'Flamingo' Tea Cocktail


Recipe: Canton Matcha Affogato


Recipe: Canton Mediterranean Tea and Tonic


Canton Supplier: The Obubu Tea Garden


Canton Matcha Cooler


Super Simple Iced Tea


Canton Tea and the invention of English Breakfast


Golden Week: A goldmine for afternoon tea sales


The Canton Veganuary guide to dairy-free tea


Mulled Canton Berry and Hibiscus Recipe


The Wolseley Tea Caddies


Tea antioxidants and free radicals


Canton signature tea cocktail


Is green tea good for you?


Canton is hiring


Canton Chocolate Noir and the vanilla dilemma


The chemical profiles of different tea styles


Plastic free tea


The Wolseley launches Canton sparkling tea


Where to enjoy Afternoon Tea Week


Tea: the magical ingredient - in beer


Canton Tea at The Wolseley


A guide to Chinese green tea


More than just a new look


5 hotels we love to visit


Canton Tea at World of Coffee Amsterdam


The perfect English Breakfast tea blend


Matcha Peachu cocktail recipe


Genmaicha and Japanese tea history


Teas of the eighteenth century English tea trade


How to make the perfect cup of English Breakfast


Iced Matcha Latte Recipe


Tea and caffeine - myth and truth


A guide to Chinese black tea


Psychopomp x Canton


Wild teas and wild herbs from remote regions


Nepali tea. History and the Jun Chiyabari garden


The best gluten free bakery in London?


Where to buy Canton tea to enjoy at home


The most sought-after Japanese green tea?


The season, flush and flavour of Darjeeling


Beyond fairtrade in Taiwan


Ethical and responsible sourcing of tea


Open Weave Tea House


From poppies to roses


The tea that began it all: Pouchong


Is Canton Tea organic?


How to brew Chinese tea