More than just a new look

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Alongside looking so much better, the new packaging for our loose tea, pyramid teabags and individually-wrapped pyramid teabags is better value, more practical and has less plastic than before.

Matchbox Group


A key part of our rebrand was to review our packaging. We’re committed to minimising waste, using recyclable material and cutting out plastic wherever possible.

Bigger packs, better value

We’ve streamlined our range so each bag of tea is now only available in one, larger pack size. Buying in wholesale tea in bulk means less waste from single use packaging and also reduces the packing and packaging costs, so keeping wholesale tea prices down.


Canton Kraft bags

Canton Kraft bags: Reduced plastic, resealable and striking colours on your shelves.

Tea stories

We know the provenance and production behind every leaf and the harvest date of all our teas. On the back of all our packaging, you’ll find the details of exactly where the tea is from, along with tasting notes and guidelines on how to make the perfect infusion. And of course, we still buy all of our tea directly from the source, which means a shorter supply chain and reduced food miles.

Canton tea individually-wrapped pyramid teabag packaging

Canton ‘matchbox’ holding wrapped pyramid teabags

Protect and display

The new dual-use packaging for our range of nine individually-wrapped pyramid teabags, affectionately known as ‘the matchbox’, is made entirely from cardboard and so is completely recyclable. Not only is it great for protecting the precious leaves from being crushed, it can also be used as a counter top display.

Canton tea individually wrapped teabag counter top display


Reduced plastic

Our new Kraft paper bags are now lined with 30% less plastic. Our wrapped pyramids are sealed in a new material from Germany - predominantly paper, it is lined with a very fine film to provide the necessary barrier properties. They are recyclable throughout Europe and 70% of the UK so are preferable to the plastic/aluminium foil wraps which can’t be recycled at all. They are not perfect but we are pressing the packaging industry for the ultimate solution and will change to fully recyclable/compostable wraps as soon as they are available.

Our pyramid bags are (and have always been) completely free from plastic. They are made from cornstarch, a plant material which is a renewable resource. This biomass material is a polylactic acid and is certified biodegradable (but not compostable) and when in soil will break down harmlessly into water and CO2. They are considered much better than both paper teabags (which contain plastic) and nylon pyramids. 


Coming up

Of course we want all our packaging to be entirely plastic free, but right now the materials are not available which will retain the integrity of the tea. We are always looking at ways to reduce waste and are pushing the industry towards developing better reusable, recyclable and biodegradable materials.



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