Offering retail tea is a super simple way to bring in extra revenue for your cafe and could actually help you build a regular customer base.
It’s easy extra income. You’ll make a 40% margin on a product that requires little effort or overheads. We get emails from consumers on a daily basis saying ‘I tried your tea in X, where can I buy it to drink at home?’ why not offer retail tins for yourself and take advantage of that demand?
No VAT. Retail tea is VAT-free, taking the headache out of accounting.
Helps build a regular customer base. Once customers know that they can buy their favourite tea at your cafe, they’ll come in regularly to stock up. They’ll probably buy a coffee (or a tea!) while they are doing it too.
It’s a nice touch. If a customer enjoys their cup of tea and wants to drink it at home, they’ll love that they can buy it to take home.
How to Do it Well
Offer teas that you sell in your cafe. Customers are more likely to buy something they have tasted and loved.
Change it up seasonally. Keep a small core range of retail teas permanently, but swap out a couple seasonally to keep things interesting. It will keep your customers coming back for more.
Put it out on social media. You may end up attracting new customers. Before we took the decision to sell B2B only, we had thousands of loyal #tealovers buying on our website, if you tell the world you are stocking #cantontea retail, you might just end up bringing in new business.
Make sure your staff have good product knowledge. If customers ask for recommendations or more info about your retail offer, make sure your staff have the background knowledge to help make a smooth sale.
Get your display right. Make sure you have an attractive and easily accessible display. Abundantly stocked shelves with clearly marked prices are much more attractive to customers. Make sure the display is easily accessible so shoppers can pick up the product and take a closer look, situate it somewhere where it can be browsed at leisure before going to the till.
Add a teapot to your range. If you are selling loose tea, make sure you also sell a teapot so customers who don’t have one at home aren't put off. Beautiful Canton Glass Teapots often inspire impulse buys, plus a tin of tea and a glass teapot makes an easy gift.